Offering experiences that inspire action,
growing through our Corporate Values.
At the core of our Mirzaoğlu Group of Companies lies the objective of transforming our sustainable investments, brought to life through disciplined efforts and our enduring "valuing people" service philosophy, into global brands and passing them on to future generations.
Our compelling narrative in the jewellery sector, our ancestral profession, commenced years ago in mid-2009 within the historical Grand Bazaar, renowned as the commercial hub of Istanbul. We have transformed our initial investment in the jewellery sector, an industry in which we possess a profound heritage, into a younger and more dynamic structure. As of 2023, we have elevated its positioning to encompass the sale of diamonds alongside gold. Under our new brand name, Marla, we are offering our unparalleled products not only to the seven regions of Turkey but also to the world through our global partnerships.
As our Mirza Kıymetli Madenler company expands through its expertise in this field, MKB also establishes its presence with our secure capital structure. We share the honour of providing employment opportunities to hundreds of individuals, facilitated by all these investments, together with our entire workforce.
At Mirzaoğlu Holding, we maintain the general scope of our products and services through initiatives that advance innovative processes. For us, the future entails progressing by designing tomorrow, whilst sharing our experiences through innovative approaches and growing with our corporate values. "Design" is a nuanced subject that we focus on and examine closely, not only in the jewellery sector but also in the architectural domain. With a passionate team, we present to society through the projects of our Miza Mimarlık company, combining creative designs that provide the most realistic response to our clients' envisioned designs with the assurance of our in-house construction consultancy. Through a client-centric approach, we skilfully bring to life exemplary practices of the highest industry standards. As a leading firm, our primary principle in this sector is to construct buildings that broaden horizons, centre on personalised luxury, and add value to people.
In recent years, we have collectively witnessed the global challenges faced by the "Tourism and Hospitality" sector, which ranks foremost among the developmental dynamics of the economy. During that period, recorded in world history as a "global pandemic", we carefully observed the shortcomings of even the most luxurious hotels in such an environment. With The Maestro Hotel, the signature establishment of the Mirzaoğlu Group of Companies, we have reinforced our sensitivities in this regard with strict discipline, focusing on the principle of "valuing people", where our awareness has peaked. In this context, we have made assessments with professionals and renowned designers from across the globe and our country, whom we have incorporated into our team. In every field we invest in, through our approach to business, we decided to redesign the guest experience from scratch according to contemporary requirements with the capability of Mirzaoğlu Holding, focusing on "personalised luxury". For this invaluable hotel investment in the tourism sector, which is at the centre of the world's attention, we selected Istanbul, a city renowned as a legend with a history spanning over five hundred years. The Maestro Hotel, through its mission and vision, will pioneer its sector with innovative planning and a visionary perspective, offering services that support the tourism policies cultivated in our country.
The world is progressing through a profound transformation process, perhaps experienced once in a century... We are cognisant of the necessity for investments that respond to this change in the tourism sector, just as in the other fields where we operate. To this end, one of our latest investments, Meby Travel, has been established to offer holidaymakers itineraries formulated with personalised luxury in an international setting. We have secured our position in today's fiercely competitive world with a planning proficiency that has never been experienced before. Whilst offering products worthy of these new global expectations, we are also elevating our research and analysis capabilities to align with these demands.
The Mirzaoğlu Group of Companies possesses an honest, ethical, and robust structure. It develops its investments through the values derived from this solid corporate framework. Within this context, our investment in the energy sector, Mirzay Enerji, which has recently joined the holding structure, has also commenced its operations.
We are advancing with firm steps, without rushing into anything. We proceed with a calm and steadfast conviction. The noble products and services we offer become the preference of those who value themselves in a comfortable life. I extend my gratitude to all our stakeholders who value themselves at the point of personalised luxury, who demonstrate sensitivity to their lifestyle, and who choose us with their preferences. The trust they place in us is the greatest driving force in our corporate development. I would also like to take this opportunity to share my pride in continuing to make corporate breakthroughs, expand on a global scale, and experience innovations together with our esteemed employees.