Gold is not only an aesthetic material in jewellery; over the long term, it is also valued as a durable store of value.
Gold has remained valuable across generations because it is rare, distinctive in colour and lustre, and easy to carry compared with many other forms of wealth. This is why family gold traditionally given to newly married couples carries a meaning far beyond its monetary value.
Gold designs can be timeless. In finely crafted jewellery, investment value is closely related to the quality and detail of the workmanship.
Buyers considering jewellery as an investment should consider purity in karats: 22-carat gold contains approximately 93% gold, 18-carat approximately 75%, 14-carat approximately 53%, and 9-carat approximately 33%. The purchase price includes workmanship; when jewellery is sold, jewellers calculate its weight and karat.
Note: This content was not created as investment advice.